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The UK’s biggest suicide prevention initiative



Who we are

The website is operated by Baton of Hope Ltd. Where we use “we”, “our” or “us” in this Cookie Policy, we mean Baton of Hope Ltd. unless we say otherwise. Where we use “our site” in this Cookie Policy, we mean

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit our site. Our site recognises those cookies on each subsequent visit, enabling our site to recognise you. Unless you have adjusted your browser settings to refuse cookies (and details of how to do this are signposted at the end of this notice), our site will set cookies as soon as you visit our site.

How and why we use cookies

We use cookies on our site to:

  • recognise you whenever you visit our site
  • remember the notifications you’ve seen so that we don’t show them to you again
  • allow you to navigate between pages efficiently
  • measure how you use our site so it can be updated and improved to give you the best possible experience on our site.

The information we obtain from our use of cookies will not usually contain information from which you can easily be identified, such as your name.  However, we do collect some personal data relating to your computer or other electronic device, such as your IP address, your browser and/or other internet log information. In most cases, we will need your consent to use cookies on our site.  The exception to this is where the cookie is essential for us to provide you with a service that you have requested.

When you open our site in your browser, a cookie pop-up message will be displayed and this will ask you for your consent for non-essential cookies to be placed on your device. Unless you decline, we will consider this to mean that you accept our use of these non-essential cookies. You may withdraw your consent or acceptance at any time by following the instructions for disabling cookies, signposted at the end of this Cookie Policy.

We use the following cookies on our site:

Essential Cookies

These cookies are essential in order to enable you to move around our site and use its features, such as accessing secure areas of our site. Without these cookies, services you have asked for cannot be provided.   

Cookie name What is the purpose of this Cookie? How long this Cookie lasts
  These cookies are used to store a unique identifier to manage and identify the user as unique, in order to provide a consistent and accurate service. End of browser session

Essential Third-Party Cookies

Third-party cookies are used to provide important functionality to our site, as well as collecting anonymous user-data for analysis.

Cookie name What is the purpose of this Cookie? How long this Cookie lasts
APISID, HSID, NID, PREF, SAPISID, SID, SSID These cookies are used by Google reCAPTCHA to determine and verify that the user is not a robot. Google’s Privacy Policy can be found at Up to 2 years

Functional Cookies

These non-essential cookies allow our site to remember choices you make. The information these cookies collect may be anonymised, and they cannot track your browsing activity on other sites.

Cookie name What is the purpose of this Cookie? How long this Cookie lasts


This cookie is used to remember a user’s acceptance of the use of cookies on our site as explained above. You will see a pop-up cookies message when you first visit our site. We’ll store a cookie so that your computer knows you’ve seen it, and knows not to show it again.  This expires after 30 days when you will see a pop-up cookie message again to remind you of this Cookie Notice, and to ask you to consent again to our use of non-essential cookies. 30 days

First-Party Performance Cookies

These cookies are enabled at the point of cookie acceptance on our website. They allow us to understand our audience engagement, thus allowing better optimisation of our marketing activity.

Cookie name What is the purpose of this Cookie? How long this Cookie lasts




This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous, it will be deleted after 6 months.
This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications.

10 years unless deleted

10 years unless deleted

Third-Party Performance Cookies

These non-essential cookies collect information about how visitors use our site, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Cookie name What is the purpose of this Cookie? How long this Cookie lasts
[_ga, _gat, _gid] We use Google Analytics to collect information about how you use our site. We use the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to our site, where visitors have come to our site from and the pages they visited. We don’t allow Google to use or share our analytics data. Google Analytics stores information about: The pages you visit on our siteThe actions you perform on our siteHow long you spend on each pageHow you got to our siteWhat you click on while you’re visiting our siteInformation about the browser and device you use to navigate our site, (including an anonymised IP address).We don’t collect or store any personal information (for example your name or address) that can be used to identify who you are. More details about how Google Analytics collects and processes data are available at You can opt out of being tracked by Google Analytics cookies across all websites at 2 years

Where to find more information

You can adjust the settings in your web browser to determine whether (all) sites can set cookies on your computer.  More information about cookies and how to manage them, specific to your browser, can be found at

If you have any further questions, comments or requests regarding our Cookie Policy, or how we use cookies on our site, please contact us at

This notice is Version 1 and was last updated in June 2022.